Social Media Analytics Market Overview Highlighting Major Drivers, Size, Share, and Demand Report 2025

Market Research Engine has published a new report titled as “Social Media Analytics Market Size By Application (Risk Management and Fraud Detection, Public Safety and Law Enforcement, Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), By Component (Services, Software), By Deployment Model (Cloud, On-Premises), By Organization Size (Large Enterprises, Small and Medium-Sized Enterprises), By Industry Vertical (Government and Defense, Media and Entertainment, Travel and Hospitality, Banking, Financial Services and Insurance, Telecommunications and It, Retail and Ecommerce, Healthcare and Life Sciences), Others), By Region (North America, Europe, Asia-Pacific, Rest of the World), Market Analysis Report, Forecast 2020-2025.”

Browse Full Report:https://www.marketresearchengine.com/social-media-analytics-market

The global Social Media Analytics market is segregated on the basis of Application as Risk Management and Fraud Detection, Public Safety and Law Enforcement, Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Others. Based on Component the global Social Media Analytics market is segmented in Services and Software. Based on Deployment Model the global Social Media Analytics market is segmented in Cloud and On-Premises.

Based on Organization Size, the global Social Media Analytics market is segmented in Large Enterprises and Small and Medium-Sized Enterprises. The report also bifurcates the global Social Media Analytics market based on Industry Vertical in Government and Defense, Media and Entertainment, Travel and Hospitality, Banking, Financial Services and Insurance, Telecommunications and It, Retail and Ecommerce, Healthcare and Life Sciences, and Others.

Social Media Analytics market is growing progressively because of increasing usage of text analysis for refining customer experience and development of image analysis solutions. Furthermore, improved diverse features and functions available on analytics platform that varieties customer demand for customized dashboards and other features inside the licensed price. Social Media Analysis is a procedure where data from various websites, and blogs is collected and examined to take business connected decisions. This process contains all the software and analyzing tools which are used to analyze the shapeless data found from various social media websites like Facebook and Twitter. Social Media Analytics support user in creating unlimited real time reports measuring the performance of company’s profile on social media websites. Furthermore, it also supports in measuring team performance, allow user to share these customized reports with the team for civilizing their efficiency. Social media analytics is a system used to pleat data from social media websites and analyze the gathered data through the support of social media analytics tools to make business decisions. Social media analytics is used in many functions; but, the fundamental use of the technology is to mine customer sentiments to align marketing and customer service activities.

The global Social Media Analytics market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Social Media Analytics market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Report Scope:

The global Social Media Analytics market report scope includes detailed study covering underlying factors influencing the industry trends.

The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies.

The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Social Media Analytics market share. Major industry players with significant revenue share include Meltwater, Khoros, Cision, Simplify360, Hootsuite, Oracle, Salesforce, IBM, Adobe, SAS Institute, and others.

Reasons to Buy this Report:

  • Gain detailed insights on the Social Media Analytics industry trends
  • Find complete analysis on the market status
  • Identify the Social Media Analytics market opportunities and growth segments
  • Analyse competitive dynamics by evaluating business segments & product portfolios
  • Facilitate strategy planning and industry dynamics to enhance decision making

Competitive Rivalry

Meltwater, Khoros, Cision, Simplify360, Hootsuite, Oracle, Salesforce, IBM, Adobe, SAS Institute, and others are among the major players in the global Social Media Analytics market. The companies are involved in several growth and expansion strategies to gain a competitive advantage. Industry participants also follow value chain integration with business operations in multiple stages of the value chain.

The Social Media Analytics Market has been segmented as below:

Social Media Analytics Market, By Application

  • Risk Management and Fraud Detection
  • Public Safety and Law Enforcement
  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Others

Social Media Analytics Market, By Component

  • Services
  • Software

Social Media Analytics Market, By Deployment Model

  • Cloud
  • On-Premises

Social Media Analytics Market, By Organization Size

  • Large Enterprises
  • Small and Medium-Sized Enterprises

Social Media Analytics Market, By Industry Vertical

  • Government and Defense
  • Media and Entertainment
  • Travel and Hospitality
  • Banking, Financial Services and Insurance
  • Telecommunications and It
  • Retail and Ecommerce
  • Healthcare and Life Sciences
  • Others

Social Media Analytics Market, By Region

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

Social Media Analytics Market, By Company

  • Meltwater
  • Khoros
  • Cision
  • Simplify360
  • Hootsuite
  • Oracle
  • Salesforce
  • IBM
  • Adobe
  • SAS Institute
  • Clarabridge
  • NetBase
  • Digimind
  • Brandwatch
  • Talkwalker

The report covers:

  • Global Social Media Analytics market sizes from 2015 to 2024, along with CAGR for 2018-2024
  • Market size comparison for 2017 vs 2024, with actual data for 2017, estimates for 2018 and forecast from 2019 to 2024
  • Global Social Media Analytics market trends, covering comprehensive range of consumer trends & manufacturer trends
  • Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Social Media Analytics market
  • Major market opportunities and challenges in forecast timeframe to be focused
  • Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
  • Comprehensive company profiles of the key industry players

Some of the recent developments in Social Media Analytics Market are as follows:

IBM

  • 06-2020: IBM and SAP SE declared their partnership’s next evolution, with plans to develop several new offerings considered to create a more predictable journey for businesses to become data-driven intelligent enterprises.
  • 07-2020: IBM has declared it has reached a definitive agreement to acquire Brazilian software provider of robotic process automation WDG SoluçõesEmSistemas E Automação De Processos LTDA. The acquisition further advances IBM’s comprehensive AI-infused automation capabilities, spanning business processes to IT operations. Financial terms were not disclosed.

Oracle

  • Oracle’s leading sales, service, commerce, social data management and analytics capabilities, combined with Vitrue, are anticipated to create the most advanced and comprehensive social relationship platform.

Customization

Customized report as per the requirement can be offered with appropriate recommendations

Request Sample Report from here:https://www.marketresearchengine.com/social-media-analytics-market

Table of Contents:

  1. Introduction
    1.1 Key Insights
    1.2 Report Overview
    1.3 Markets Covered
    1.4 Stakeholders
    2. Research Methodology
    2.1 Research Scope
    2.2 Market Research Process
    2.3 Research Data Analysis
    2.4.1 Secondary Research
    2.4.2 Primary Research
    2.4.3 Models for Estimation
    2.5 Market Size Estimation
    2.5.1 Bottom-Up Approach – Segmental Market Analysis
    2.5.2 Top-Down Approach – Parent Market Analysis
    3. Executive Summary
    4. Market Overview
    4.1 Introduction
    4.2.1 Drivers
    4.2.2 Restraints
    4.2.3 Opportunities
    4.2.4 Challenges
    4.2 Porter’s Five Force Analysis
    5. Social Media Analytics Market, By Application
    5.1 Introduction
    5.2 Risk Management and Fraud Detection
    5.2.1 Market Overview
    5.2.2 Market Size and Forecast
    5.3 Public Safety and Law Enforcement
    5.3.1 Market Overview
    5.3.2 Market Size and Forecast
    5.4 Sales and Marketing Management
    5.4.1 Market Overview
    5.4.2 Market Size and Forecast
    5.5 Customer Experience Management
    5.5.1 Market Overview
    5.5.2 Market Size and Forecast
    5.6 Competitive Intelligence
    5.6.1 Market Overview
    5.6.2 Market Size and Forecast
    5.7 Others
    5.7.1 Market Overview
    5.7.2 Market Size and Forecast
    6. Social Media Analytics Market, By Component
    6.1 Introduction
    6.2 Services
    6.2.1 Market Overview
    6.2.2 Market Size and Forecast
    6.3 Software
    6.3.1 Market Overview
    6.3.2 Market Size and Forecast
    7. Social Media Analytics Market, By Deployment Model
    7.1 Introduction
    7.2 Cloud
    7.2.1 Market Overview
    7.2.2 Market Size and Forecast
    7.3 On-Premises
    7.3.1 Market Overview
    7.3.2 Market Size and Forecast
    8. Social Media Analytics Market, By Organization Size
    8.1 Introduction
    8.2 Large Enterprises
    8.2.1 Market Overview
    8.2.2 Market Size and Forecast
    8.3 Small and Medium-Sized Enterprises
    8.3.1 Market Overview
    8.3.2 Market Size and Forecast
    9. Social Media Analytics Market, By Industry Vertical
    9.1 Introduction
    9.2 Government and Defense
    9.2.1 Market Overview
    9.2.2 Market Size and Forecast
    9.3 Media and Entertainment
    9.3.1 Market Overview
    9.3.2 Market Size and Forecast
    9.4 Travel and Hospitality
    9.4.1 Market Overview
    9.4.2 Market Size and Forecast
    9.5 Banking, Financial Services and Insurance
    9.5.1 Market Overview
    9.5.2 Market Size and Forecast
    9.6 Telecommunications and It
    9.6.1 Market Overview
    9.6.2 Market Size and Forecast
    9.7 Retail and Ecommerce
    9.7.1 Market Overview
    9.7.2 Market Size and Forecast
    9.8 Healthcare and Life Sciences
    9.8.1 Market Overview
    9.8.2 Market Size and Forecast
    9.9 Others
    9.9.1 Market Overview
    9.9.2 Market Size and Forecast
    10. Social Media Analytics Market, By Geography
    10.1 Introduction
    10.2 North America
    10.2.1 North America Social Media Analytics, By Application
    10.2.2 North America Social Media Analytics, By Component
    10.2.3 North America Social Media Analytics, By Deployment Model
    10.2.4 North America Social Media Analytics, By Organization Size
    10.2.5 North America Social Media Analytics, By Industry Vertical
    10.3 Europe
    10.3.1 Europe Social Media Analytics, By Application
    10.3.2 Europe Social Media Analytics, By Component
    10.3.3 Europe Social Media Analytics, By Deployment Model
    10.3.4 Europe Social Media Analytics, By Organization Size
    10.3.5 Europe Social Media Analytics, By Industry Vertical
    10.4 Asia-Pacific
    10.4.1 Asia-Pacific Social Media Analytics, By Application
    10.4.2 Asia-Pacific Social Media Analytics, By Component
    10.4.3 Asia-Pacific Social Media Analytics, By Deployment Model
    10.4.4 Asia-Pacific Social Media Analytics, By Organization Size
    10.4.5 Asia-Pacific Social Media Analytics, By Industry Vertical
    10.5 Rest of the World
    10.5.1 Rest of the World Social Media Analytics, By Application
    10.5.2 Rest of the World Social Media Analytics, By Component
    10.5.3 Rest of the World Social Media Analytics, By Deployment Model
    10.5.4 Rest of the World Social Media Analytics, By Organization Size
    10.5.5 Rest of the World Social Media Analytics, By Industry Vertical
    11. Competitive Insights
    11.1 Key Insights
    11.2 Company Market Share Analysis
    11.3 Strategic Outlook
    11.3.1 Mergers & Acquisitions
    11.3.2 New Product Development
    11.3.3 Portfolio/Production Capacity Expansions
    11.3.4 Joint Ventures, Collaborations, Partnerships & Agreements
    11.3.5 Others
    12. Company Profiles
    12.1 Meltwater
    12.1.1 Company Overview
    12.1.2 Product/Service Landscape
    12.1.3 Financial Overview
    12.1.4 Recent Developments
    12.2 Khoros
    12.2.1 Company Overview
    12.2.2 Product/Service Landscape
    12.2.3 Financial Overview
    12.2.4 Recent Developments
    12.3 Cision
    12.3.1 Company Overview
    12.3.2 Product/Service Landscape
    12.3.3 Financial Overview
    12.3.4 Recent Developments
    12.4 Simplify360
    12.4.1 Company Overview
    12.4.2 Product/Service Landscape
    12.4.3 Financial Overview
    12.4.4 Recent Developments
    12.5 Hootsuite
    12.5.1 Company Overview
    12.5.2 Product/Service Landscape
    12.5.3 Financial Overview
    12.5.4 Recent Developments
    12.6 Oracle
    12.6.1 Company Overview
    12.6.2 Product/Service Landscape
    12.6.3 Financial Overview
    12.6.4 Recent Developments
    12.7 Salesforce
    12.7.1 Company Overview
    12.7.2 Product/Service Landscape
    12.7.3 Financial Overview
    12.7.4 Recent Developments
    12.8 IBM
    12.8.1 Company Overview
    12.8.2 Product/Service Landscape
    12.8.3 Financial Overview
    12.8.4 Recent Developments
    12.9 Adobe
    12.9.1 Company Overview
    12.9.2 Product/Service Landscape
    12.9.3 Financial Overview
    12.9.4 Recent Developments
    12.10 SAS Institute
    12.10.1 Company Overview
    12.10.2 Product/Service Landscape
    12.10.3 Financial Overview
    12.10.4 Recent Developments
    12.11 Clarabridge
    12.11.1 Company Overview
    12.11.2 Product/Service Landscape
    12.11.3 Financial Overview
    12.11.4 Recent Developments
    12.12 NetBase
    12.12.1 Company Overview
    12.12.2 Product/Service Landscape
    12.12.3 Financial Overview
    12.12.4 Recent Developments
    12.13 Digimind
    12.13.1 Company Overview
    12.13.2 Product/Service Landscape
    12.13.3 Financial Overview
    12.13.4 Recent Developments
    12.14 Brandwatch
    12.14.1 Company Overview
    12.14.2 Product/Service Landscape
    12.14.3 Financial Overview
    12.14.4 Recent Developments
    12.15 Talkwalker
    12.15.1 Company Overview
    12.15.2 Product/Service Landscape
    12.15.3 Financial Overview
    12.15.4 Recent Developments

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