Nigeria Bans Twitter, Koo Shines

In a first, the world’s number one microblogging website Twitter was banned by the Government of Nigeria in the entire country after the tweet of the country’s current President Muhammadu Buhari’s was deleted from the platform citing the ‘tweeting rules’.

This is a first incident of banning the platform since countries like China, Iran, North Korea, and Turkmenistan banned twitter for use in their respective countries. The ban in Nigeria came after President Buhari had, in his tweet written about 1967-70 Nigerian Civil War and to treating “those misbehaving today” in “the language they will understand”.

The tweet was subsequently taken down on account of a violation of Twitter’s terms of service and use. The Nigerian Government is acting swiftly on the case,banned the use of Twitter indefinitely in the country on June 5.

What’s in it for India and Indian Platforms?

The banning of the International Giant allowed room for the Indian-based App ‘Koo’ to market itself globally since the Nigerian Government made an official account on Koo one week after the decision of ban.

The CEO and Co-Founder of Koo, Aprameya Radhakrishna, on Thursday morning tweeted, “A very warm welcome to the official handle of the Government of Nigeria on @kooindia! Spreading wings beyond India now,” along with a picture of the official Nigerian government account.

Koo is a desi-developed App with its headquarters in Bengaluru, India, the tech capital of the country. The app is currently valued at over $100 million and supports Hindi, English, Tamil, Telugu, and Marathi languages after initially only releasing in Kannada.

This comes as a huge boost for the recently launched AtmaNirbhar Mission by the current Prime Minister of the country, Narendra Modi, after also winning the Government of India’s Aatmanirbhar App Innovation Challenge in August 2020.

Koo, which has a logo of a mustard yellow bird as compared to the bluebird icon of Twitter, allows almost the same functionality of a micro blogging website to connect to masses. The logo also symbolizes the historic dream of making India a Golden Bird again by putting a foot on the pedestal of global growth.

Reactions:

Koo has recently been garnering more and more popularity amongst celebrities and politicians in India since Twitter also showed disinterest and had issues with the new Information Technology Rules, 2021 in India too, and the case also went to court, where ultimately Twitter asked for more time to think about it.

In an official tweet on June 5, Twitter officials stated that “We are deeply concerned by the blocking of Twitter in Nigeria. Access to the free and #OpenInternet is an essential human right in modern society. We will work to restore access for all those in Nigeria who rely on Twitter to communicate and connect with the world”.

All having said and done, this is an opportunity that the Indian Microblogging platform won’t like to miss to expand its golden wings in the international market, and the CEO confirmed the same, stating that he would like to take the app to countries like Indonesia, Malaysia, and the Philippines.

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